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Media Contact:
UA Media Relations
Harris Barnard

Universal Audio Announces Hitsville EQ Collection

— Giving music creators legendary Motown Sound with the first authentic plug-in emulations of Hitsville Studio's custom‑built equalizers —

Universal Audio Inc. (UA), a worldwide leader in audio production tools including Apollo and Volt audio interfaces, UAD plug-ins, UA mics, and UAFX guitar products, is proud to introduce the first authentic plug-in emulations of the tools used to shape the sound of Motown — the Hitsville EQ Collection.

Hitsville EQ Collection delivers the rich tone and color of the fabled graphic and mastering EQs used to mix some of Motown's greatest records, from Stevie Wonder to The Supremes.* The collection is available exclusively for the UAD Spark plug‑in subscription service and Apollo interfaces.

Universal Audio’s Hitsville EQ Collection was developed in an exclusive partnership with the Motown Museum at Detroit’s legendary Hitsville, USA.

Located in Detroit, MI, Hitsville USA is the original house‑converted recording studio that helped launch Motown as one of the world's most successful independent music labels. Famous for their rich, energized sound, Hitsville EQs were developed in‑house, and purpose-built for the studio’s around‑the‑clock recording schedule.

“You can’t overstate Motown’s contribution to the trajectory of modern music,” says Bill Putnam Jr., CEO of Universal Audio. “We’re thrilled to bring the legacy of Hitsville USA and the Motown sound to the next generation of creators.”

Featuring the all‑purpose graphic EQ alongside the first‑ever emulation of Hitsville’s rare mid/side disk mastering EQ, with legendary "Motown Filters" and half‑speed frequency settings, the Hitsville EQ Collection packages the vintage sound of Motown’s most revered studio tools for Apollo and UAD Spark customers for the first time ever.

UAD Software v10.1 Release Notes:

  • Update for UAD Spark and Apollo brings the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
  • Plug‑in collection includes all‑purpose graphic EQ and rare mid/side disk mastering EQ
  • UAD Software v10.1 brings new retina graphics for Studer A800 and Lexicon 224 (Mac only)
  • Supports UAD Spark, Apple Silicon M1, macOS 12 Monterey, and Windows 11

​​*Use of artist names does not constitute an official endorsement of Hitsville EQ Collection software.

Download UAD Software v10.1:

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Learn more about Hitsville EQ Collection:

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