FOR IMMEDIATE RELEASE
UA Media Relations
Universal Audio Releases Hitsville Reverb Chambers
— First‑ever authentic plug‑in emulation of the chambers that made the “Motown Sound” now available for Apollo and UAD Spark —
SCOTTS VALLEY, CA • November 8th, 2022 — Universal Audio Inc. (UA), a worldwide leader in audio production tools including Apollo and Volt audio interfaces, UAD plug‑ins, UA mics, and UAFX guitar products, is proud to introduce Hitsville Reverb Chambers, the first authentic plug‑in emulation of the reverb chambers that shaped the Motown Sound.
Available only from Universal Audio, Hitsville Reverb Chambers gives music creators the same reverb sounds used by the producers of Marvin Gaye, Stevie Wonder, The Supremes, and more.*
Hitsville studio’s attic-converted reverb chambers were essential to Motown's iconic sound. With help from the original engineers who built them, UA captured the full character and ambience of the spaces heard on some of the greatest soul recordings ever made.
“The sound of Motown music lives in all of our heads,” says Bill Putnam Jr., CEO of Universal Audio. “The attic chambers at Hitsville were crucial to the emotion of those classic recordings, and we couldn't be happier to bring those same inspiring reverb effects to a new generation of music creators.”
Hitsville Reverb Chambers features simple controls, allowing users to quickly dial in classic reverb sounds on vocals and instruments. And with Dynamic Room Modeling technology — the same used on UA’s Capitol Chambers and Ocean Way Studios plug‑ins — users can go deeper by repositioning the chamber mics to explore new sounds beyond the original positions.
Hitsville Reverb Chambers Key Features:
- Get instant "Motown Sound" with the only reverb chamber emulations officially licensed by the legendary Hitsville U.S.A. studio
- Dial in rich‑sounding ambience on vocals, drums, and more using two distinctly different custom‑built chambers
- Customize your reverbs quickly with simple hi/lo crossover, width, depth, and mix controls
- Explore new sounds by repositioning Hitsville Reverb Chamber's mics using UA's Dynamic Room Modeling
- Available natively via UAD Spark subscription ($19.99/month) or as a perpetual license ($349) for UA Apollo and UAD Accelerator owners (UAD, AAX, VST, AU)
- Owners of the perpetual UAD plug‑in can download the native version for free
New in UAD Software v10.2:
- Hitsville Reverb Chambers — Detroit's historic reverb
- PolyMAX Synthesizer — Fat analog tones from the golden age of polysynths
- C-Suite™ C-Axe Noise Suppressor — Dynamic noise suppression for guitar and bass
- Compatible with UAD Spark, Apple silicon, macOS 13 Ventura, and Windows 11
*Use of artist name does not constitute official endorsement of Hitsville Reverb Chambers software.
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About Universal Audio Inc.
Universal Audio (UA) is a pioneer in audio and music production tools, with a rich 60-year history of craftsmanship and innovation. UA today enables millions of audio and music creators worldwide, with industry-standard Apollo and Volt recording interfaces, UAD plug-ins, UAFX pedals, advanced audio machine learning, LUNA recording suite, and UA Custom Shop hardware. UA is headquartered in Scotts Valley, California, with passionate employees worldwide — united by our goal of "Inspiring Sound for Generations."
About Motown Museum
Founded in 1985 by Esther Gordy Edwards, Motown Museum is a 501(c)(3) not for profit, tax-exempt organization in Detroit. The museum is committed to preserving, protecting and presenting the Motown story through authentic, inspirational and educational experiences. Announced in late 2016, the Motown Museum expansion will grow the museum to a 50,000-square-foot world-class entertainment and education tourist destination featuring dynamic, interactive exhibits, a performance theater, recording studios, an expanded retail experience and meeting spaces designed by renowned architects and exhibit designers. When completed, the new museum campus will have a transformative impact on the surrounding Detroit neighborhoods, providing employment, sustainability and community pride by serving as an important catalyst for new investment and tourism in the historic area. For more information on Motown Museum, visit http://www.motownmuseum.org. "
©2022 Universal Audio, Inc. All rights reserved. Product features, specifications, pricing, and availability are subject to change without notice. The "Universal Audio" name, UA "diamond" logo, “Apollo,” “Apollo Twin,” “UAD,” “Powered Plug-Ins,” and “LUNA Recording System" are trademarks or registered trademarks of Universal Audio Inc. *All other trademarks contained herein are property of their respective owners, which may or may not be affiliated with Universal Audio Inc. Specifically, the Neve, 1084, 1073, MOOG, Studer, Spitfire Audio, Orange Tree Samples, and Loops de la Creme trademarks are used with permission. Other marks, including Steinway, are used to suggest the products that were studied in the creation of LUNA Instruments, but are not in any way affiliated with Universal Audio.